Marketing and the Monarchy
EXPERIENCE! An ambitious young man on a chariot of leopards! WITNESS! The mysterious inner sanctum of an egg-loving prophetess. We're at the stage where we've got the show blocked (mostly), the actors know their lines (sort of) and we're starting to feel the nervous energy that comes with knowing it's close. The ticket link is live, and while they're not flying out the door, we're seeing some movement. We're probably 25% of where we need to be to "break even." Not a bad place to be with a little less than a month to go 'til curtain. But I would like a little bit more "buzz." I was having a bit of an SEO problem. The ticket company we're using doesn't really "rank" in the algorithm, so if a random person had seen one of our stickers and was curious enough to google the play, they wouldn't really find anything. Getting the play into a local social calendar turned that around, though. Our marke...